“The only place success comes before work is in the dictionary." Vince Lombardi

ATS (Applicant Tracking System)

A software application used by recruiters to assess applicant suitability. To align with the aims of the software, resumé writers will use relevant keywords and other tools to enhance an applicant's visibility.  

CV (Curriculum Vitae)

A brief biographical résumé of one's career and training.


Copyedits address flaws on a very technical level. The primary goals for this type of editing are to;

           •    Correct spelling, grammar, punctuation, and syntax

           •    Ensure consistency in spelling, hyphenation, numerals, fonts, and capitalization

           •    Remove or suggest changes for ambiguous or factually incorrect statements

           •    Address concerns with internal consistency (plot, setting, and character traits)


This type of writing is typically used for some sort of advertisement. It involves strategic word creation to get your audience to take action in some form.

Developmental Editing

Involves editing manuscripts to correct issues with its structure and content. We may;

            •    Suggest formats to properly communicate the intended message

            •    Rewrite and restructure the text to fit the format

            •    Move entire paragraphs and sentences to improve flow

            •    Ensure consistent structure by adding or deleting headings

            •    Identify gaps in content, and supplying or describing the needed copy, so the

                  author can resolve them

            •    Delete content that is outdated or that does not achieve the desired marketing                      focus or tone

            •    Develop an effective system for handling trademarks and notes

Image Tags 

Image tags involve the following;

 Src=“red-outdoor-jpg” is the image file (or source) that is being displayed on the page.

Alt: The alt text for the image, which stands for alternate text. Its purpose is to describe the image textually so that search engines and screen readers (software used by the visually impaired) can understand what the image is.

Title: is the image title, which as the name implies, is the title of your image.


A word or phrase - typically a phrase of two or three words - which has been identified as one which potential customers use when they are searching the internet.

Landing Page

Any web page that a visitor can arrive at or “land” on. 
Landing pages are more commonly referred to as being a standalone web page distinct from your main website that has been designed for a single focused objective. There are 2 types of landing pages;

Click through landing pages: the goal of click through pages is to persuade the visitor to click through to another page.

Lead Generation Pages: are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a  subsequent time.

Line Editing

A line edit addresses the creative content, writing style, and language use at the sentence and paragraph level. This type of editing primarily focuses on the way you use language to communicate your story to the reader. For example, we will look for the following;

              •    Words or sentences that are extraneous or overused

              •    Run-on sentences

              •    Redundancies

              •    Dialogue or paragraphs that can be tightened

              •    Transitional issues

              •    Tonal shifts and unnatural phrasing

              •    Confusing narrative digressions

              •    Words or phrases that may clarify or enhance your meaning

Meta Descriptions

Commonly used on search engine result pages (SERPs) to display preview snippets for a given page.


Primarily consists of quality checks. This process will include checking for missing pages, some text, page numbers, etc. Proofreading may involve some very light editing, but it is still very different than a copyedit.


Search-engine optimization: the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.

Title tags

Often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important for SEO and social sharing.